Opened in 1989 by Butch Gray with the idea of sharing his passion for cycling and other outdoor activities. Heart and Sole is East Mississippi and West Alabama's premier bike shop. Chris Trayal was there the first day we opened and is now the shop manager. Together we have over 65 years bike riding and mechanical experience. We offer professional fit service for those of you having problems with comfort or wanting to be more aerodynamic on the bike. Remember at Heart and Sole we put the fun between your legs! Come in and check our great selection of bikes from Trek, Cannondale, GT and more.